Responsibilities

• Develop and execute innovative social media campaigns aligned with organisational goals.
• Manage daily content creation, scheduling, and posting across multiple social media channels.
• Monitor, analyse, and report on social media performance metrics to optimise engagement strategies.
• Engage with followers, respond to comments, messages, and reviews in a timely and professional manner.
• Collaborate with the marketing team to ensure brand consistency and maximise outreach efforts.
• Maintain an up-to-date understanding of social media trends, tools, and best practices.
• Foster positive relationships with online communities and influencers to enhance brand visibility.
• Assist in managing public relations activities related to social media initiatives.

Requirements

• Proven experience in social media management and content creation In aesthetic/dermatology clinics
• Strong understanding of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Excellent written communication skills with the ability to craft engaging messages tailored to different audiences.
• Knowledge of public relations principles and experience in managing online reputation.
• Creative thinker with the ability to generate innovative ideas for campaigns.
• Organised with excellent time-management skills to handle multiple projects simultaneously.
• Ability to analyse data using social media analytics tools and adjust strategies accordingly.
• A proactive attitude with strong interpersonal skills to build relationships within digital communities