Own social media strategy, content creation and community management for a professional services audience, with analytics guiding optimization.

• Social Strategy & Planning: Develop and implement a comprehensive social media strategy aligned with the firm’s marketing and business development goals.
• Content Creation & Publishing: Write and produce engaging social media content including posts, graphics and articles.
• Account & Community Management: Manage the firm’s social media accounts, including scheduling posts and daily monitoring.
• Campaign & Marketing Support: Support marketing campaigns, events and announcements through targeted social media activity.
• Analytics & Reporting: Monitor engagement, reach and conversion metrics across all platforms; provide regular reports and insights.
• Stakeholder Collaboration: Work with lawyers and internal teams to source relevant content and industry insights.