Responsibilities

• Owning PLOY's presence on LinkedIn, TikTok, and Instagram end-to-end
• Developing content strategies tied to pipeline, not just engagement metrics
• Producing original video content - filming, editing, presenting on camera
• Building an audience of marketing, comms and employer brand leaders who become PLOY's buyers
• Using AI tools to accelerate content research, ideation, production, and repurposing
• Testing what works, cutting what doesn't, and iterating quickly
• Working directly with client teams to help employees create video content for their own channels
• Running creative sessions and content workshops with employee creators
• Developing platform-specific briefs that are actually doable for non-professional creators
• Coaching employees on how to show up authentically and effectively on platforms
• Feeding insights and feedback from client work back into PLOY's own strategy & platform

Preferred

• You understand how content performs and what drives impact on social
• You’re genuinely forward-thinking: you follow where platforms are heading, not where they’ve been
• You use AI daily as a creative multiplier, for research, ideation, scripting, editing workflows — not just for writing first drafts
• You’re a strong communicator in writing and on camera
• You’re comfortable working directly with clients and coaching people who aren’t natural creators
• You take initiative. If you see something that needs doing, you do it