Responsibilities

• Content Creation & Production – Lead content strategy and oversee production across all brand-owned digital channels
• Create and direct lo-fi, reactive social content (especially Instagram) while briefing and guiding the Creative team on higher-production campaigns
• Own the brand's visual and editorial standards across content formats — from Reels to long-form email
• Manage digital asset libraries, approvals workflows, and publishing calendars
• Drive content for product launches, seasonal campaigns, events, and partnerships
• Collaborate with copy writer to optimise brand voice and tone across all consumer-facing & skin-therapist facing channels: social media (Meta, TikTok, YouTube, LinkedIn) and merging platforms
• Build long term social scheduling, publishing, and community interactions with a high standard of on-brand, timely responsiveness
• Build and nurture an engaged, loyal consumer community across Instagram and beyond
• Monitor channel performance, engagement, and trends, reporting insights and recommendations to leadership
• Serve as the key communications owner for Omorovicza's professional network of skin therapists and spa partners

Requirements

• 5-8 years in digital communications, content, or brand marketing — ideally in beauty, wellness, or premium consumer
• Demonstrable ownership of ulti-channel communications strategy
• Confident content creator — comfortable on a phone and with editing tools
• Experience managing or briefing junior team members or freelancers
• Proven ability to write and edit to a high standard across short and long-form formats
• Fluency with social scheduling, analytics tools, and emerging platform trends
• Familiarity with professional/B2B communications is a strong advantage

Preferred

• ideally in beauty, wellness, or premium consumer
• Familiarity with professional/B2B communications is a strong advantage