Social Content Creator at Halfords | Worcestershire, UK

Halfords

Social Content Creator

Worcestershire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own social content creation and on‑site storytelling for Halfords social channels, translating retail and service moments into platform‑native content while coordinating with stakeholders and adapting based on data signals.

Content development and on‑site shoots: manage ideation, filming and editing for TikTok, Instagram, YouTube and Facebook across Retail, HAC and HME.
Channel governance and reactive content: uphold brand voice, publish timely reactive pieces, and publish paid cutdowns to hit performance goals.
Stakeholder alignment and data feedback: coordinate with marketing and category teams and apply insights to adjust content strategy.

Job Description

Responsibilities

Work directly with the Senior Social Media Manager to implement a social‑first content strategy across Retail, HAC (Halfords Autocentres) and HME (Halfords Mobile Experts)
Create engaging videos and static content optimised for TikTok, Instagram, YouTube and Facebook - shooting social‑first on an iPhone and producing mid‑tier content using a DSLR
Capture retail‑focused content in stores, as well as service‑led content in garages, mobile vans and workshops, ensuring all content feels authentic, customer‑led and on‑brand
Assist in planning social media content by aligning with the priorities of key internal stakeholders across the wider marketing mix and category trading teams
Research trends, audience interests, and platform best practices to inform content direction
Work with the wider social team to identify, capture and publish reactive/viral content that showcases Halfords’ brand personality
Produce paid social cutdowns of top performing organic formats where necessary to support performance goals
Maintain a consistent tone, style, and visual identity across all social channels ensuring all content produced aligns with brand direction
Ensure content produced adheres to copyright, privacy, and accessibility standards
Adjust content strategies based on data-led insights shared by the wider social team

Requirements

Can create high performing static and video content tailored to platform best practices, including ideation, filming, editing, scripting and optimisation
Ability to shoot social‑first content on an iPhone and produce mid‑tier DSLR content
Competent in the use of editing tools such as Capcut, Premiere Pro, Canva, Photoshop or similar to produce authentic, engaging content
Understanding of storytelling techniques, pacing, hooks and platform-specific creative
A people person who thrives on building strong relationships to enable content capture at garages, mobile vans, workshops and other on‑site/off‑site locations
Confident both on camera and behind the camera when capturing content on‑site
Strong knowledge of platform best practices, algorithms, and emerging features across TikTok, Instagram, YouTube and Facebook
Good understanding of copyright, privacy, and accessibility standards for social content
Communicates with confidence when working with external agencies and internal stakeholders at all levels
High attention to detail - a perfectionist when it comes to spelling and grammatical errors within headline text and subtitles

Preferred

Graphic design experience is highly desirable

Benefits

- A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Halfords

3.5 Glassdoor

We are Halfords.And we think journeys are important. Every single one of them.Long ones, short ones, adventurous ones, everyday ones.For 130 years, we’ve been making journeys better with our unrivalled expertise, services and an unbeatable range of motoring and cycling products.- We have over 12,000 people wowing our customers with product knowledge and services.- You’re never further than 20 minutes away from one of our 393 stores in the UK and Republic of Ireland.- 2000 technicians service and repair over 1 million vehicles annually, keeping them on the road.- We have over 600 garages with the latest equipment to MOT, repair and service your car to dealership quality at more affordable garage prices.So, we’re here to get you ready. Ready for anything life throws at you and for anything you decide to throw back. We don’t know what you’ll encounter, but there’s nothing on your journey that we can’t help you handle.Come and join us!

Redditch, England, GBR

6.2K employees (107 in marketing)

www.halfords.com

62% recommend to a friend

39% CEO approval