Responsibilities

• Work directly with the Senior Social Media Manager to implement a social‑first content strategy across Retail, HAC (Halfords Autocentres) and HME (Halfords Mobile Experts)
• Create engaging videos and static content optimised for TikTok, Instagram, YouTube and Facebook - shooting social‑first on an iPhone and producing mid‑tier content using a DSLR
• Capture retail‑focused content in stores, as well as service‑led content in garages, mobile vans and workshops, ensuring all content feels authentic, customer‑led and on‑brand
• Assist in planning social media content by aligning with the priorities of key internal stakeholders across the wider marketing mix and category trading teams
• Research trends, audience interests, and platform best practices to inform content direction
• Work with the wider social team to identify, capture and publish reactive/viral content that showcases Halfords’ brand personality
• Produce paid social cutdowns of top performing organic formats where necessary to support performance goals
• Maintain a consistent tone, style, and visual identity across all social channels ensuring all content produced aligns with brand direction
• Ensure content produced adheres to copyright, privacy, and accessibility standards
• Adjust content strategies based on data-led insights shared by the wider social team

Requirements

• Can create high performing static and video content tailored to platform best practices, including ideation, filming, editing, scripting and optimisation
• Ability to shoot social‑first content on an iPhone and produce mid‑tier DSLR content
• Competent in the use of editing tools such as Capcut, Premiere Pro, Canva, Photoshop or similar to produce authentic, engaging content
• Understanding of storytelling techniques, pacing, hooks and platform-specific creative
• A people person who thrives on building strong relationships to enable content capture at garages, mobile vans, workshops and other on‑site/off‑site locations
• Confident both on camera and behind the camera when capturing content on‑site
• Strong knowledge of platform best practices, algorithms, and emerging features across TikTok, Instagram, YouTube and Facebook
• Good understanding of copyright, privacy, and accessibility standards for social content
• Communicates with confidence when working with external agencies and internal stakeholders at all levels
• High attention to detail - a perfectionist when it comes to spelling and grammatical errors within headline text and subtitles

Preferred

• Graphic design experience is highly desirable
• Full clean UK driving licence

Benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.