Responsibilities

• Organic social strategy and channel growth
• Audit and assess current social performance and opportunities.
• Define channel roles and strategy across priority channels.
• Build a measurable organic growth plan collaboratively with Marketing colleagues, including content pillars, formats, cadence, series and a clear experimentation roadmap.
• Set “what good looks like” on social: tone, standards, templates, QA, and publishing workflows.
• Community model, engagement and responsiveness
• Build and run a community approach that supports trust and responsiveness, working closely with the Marketing Assistant, Growth Lead and Brand and Content Lead.
• Identify opportunities to extend our community presence with our patients and beyond, building our meaningful engagement with the wider ND community as an authentic, empathetic champion.
• Work collaboratively with Customer Service to identify patient needs and opportunities, translating them into proactive social comms.
• Define community guidelines, escalation routes and response standards (including how we handle negative reactions and sensitive health-related queries).
• Improve timeliness and quality of social enquiry handling through clear coordination with customer service teams.
• Influencer and clinician thought leadership (model development)
• Design and pilot an influencer/ambassador approach, focusing primarily on:
• Community ambassadors and lived-experience voices (with strong safeguarding and boundaries)
• Clinician thought leadership (credible, educational, values-aligned)
• Build a repeatable system: sourcing, briefing, approvals, scheduling, and measurement.
• Coordinate UGC production workflows (without needing to be the on-camera creator).
• Editorial planning, production coordination and coaching
• Own the social content calendar and campaign integration for organic channels.
• Brief internal/external creatives as needed; coordinate production and ensure assets meet brand/editorial standards.

Requirements

• A strong track record leading organic social growth and community in a high-trust category (health, wellbeing, education, fintech, etc.).
• Demonstrable experience building channel strategy, content systems, and measurable growth plans (not just content production).
• A growth and performance orientated mindset, driven by an agile experimentation approach.
• Experience developing influencer/ambassador programmes and/or clinician/SME thought leadership models.
• Confident coaching juniors and raising quality through clear feedback and standards (without formal line management).
• Strong judgement and boundaries for community management in sensitive contexts.
• Comfortable using analytics to drive decisions: able to translate metrics into clear actions.

Preferred

• A genuine interest in or connection to neurodiversity - whether through professional experience, personal advocacy, or involvement with the ND community.
• Healthcare experience.
• Experience working alongside performance/growth teams and understanding how to turn follower engagement into conversion assists.

Benefits

• Competitive salary
• Work remotely in the UK and hybrid in our Canary Wharf office
• 33 days holiday (including UK public holidays)
• Team get-togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Be part of one of the UK’s most ambitious HealthTech start-ups