Shopper Marketing Manager (remote, at a leading over the counter meds supplier)
Got The T-Shirt
UK (Unknown)
£50K/yr - £55K/yrIn-houseFull-timeMid level
5 days ago
Shopper Marketing Manager
Crawley, Surrey, UK (Hybrid)
Salary Not AvailableSenior LevelTemporary
Posted 5 weeks ago
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Job Summary
Own the shopper activation agenda for assigned retailers, continuously raising the bar through benchmarking and tailored activation plans that drive compelling on-shelf experiences and measurable ROI across FMCG retail.
- Activation Execution: Lead tailored activation plans with cross functional teams to deliver high impact shopper experiences.
- Retailer Benchmarking: Define best in class standards and compare performances inside and outside confectionery to sharpen plans.
- Plan & Alignment: Create annual activation plans with budget context and ensure stakeholders stay aligned on progress.
Job Description
Responsibilities
- Build strong relationships externally with retailer and agency contacts
- Develop strong understanding and continuously evolve what best in class looks like for your retailer/s – including competitor benchmarking inside and outside the confectionery category
- Develop tailored and consistent activation plans where relevant for the customers and deliver exceptional execution through prioritised initiatives.
- Working with cross functional teams as relevant and shopper agencies if required to optimise delivery of the above
- Develop, communicate and manage project plans for each event for the particular customers and ensure that all key stakeholders are aligned and updated regularly.
- Excite and delight the customer on our future shopper plans through the delivery of engaging experiences
- Develop an annual activation plan considering budget and retailer specifics as part of annual planning
- A sound understanding of shopper marketing principles
- Excellent customer facing skills from a sales/marketing/category role within the FMCG sector
- Experience working in shopper activation roles previously – planning, delivering and evaluating tailored activation plans for assigned customer
- Strong communication skills
- Good commercial acumen and understanding of ROI principles and evaluation
- Budget management experience
- Negotiation skills
- Ability to work with ambiguity and at pace
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Nestlé
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules
