Shopper Marketing Manager

Didsbury, Stockport, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

Job Summary

Own the end-to-end shopper activation and retail media program for selected customers, turning shopper insights into conversion-driving campaigns across POS, digital, and in-store, while coordinating with Sales, Category, Brand, eCommerce, retailers, and agencies to improve ROI.

  • Lead integrated activation and campaigns across channels
  • Build retailer-specific audience and activation strategies
  • Track performance and optimize ROI

Job Description

Responsibilities

  • Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks.
  • Build retailer-specific audience and activation strategies.
  • Turn shopper and category insight into conversion-driving activity.
  • Deliver campaigns across POS, digital, retail media and in-store.
  • Partner across Sales, Category, Brand, eCommerce, retailers and agencies.
  • Track performance and use insight to improve ROI.

Requirements

  • Previous FMCG experience in shopper, trade, customer or retail marketing.
  • Strong knowledge of shopper behaviour, category management and retail activation.
  • Proven omnichannel and retail media planning experience across key customers and
  • undefined
  • Commercial judgement across brand, category and customer priorities.
  • Strong stakeholder, project management and analytical skills.
  • Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms.
Essity logo

Essity

3.9 Glassdoor

Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

Founded in 2017
Stockholm, Skåne County, SWE
20K employees (1,513 in marketing)
80% recommend to a friend
88% CEO approval

Marketing Team

Marketing Team Size
1,513 (8% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$479.3M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $479.3M
  • Jan 2025
    Post IPO Equity • $17.7M
  • Sep 2022
    Post IPO Debt • $499.1M

Traffic Signals

Monthly Visitors
144.8K
Traffic Source Mix
Search
50.9%
Direct
37.1%
Referral
7.9%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~19.6K

News about Essity

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Shopper Marketing Manager

Essity · Didsbury, Stockport, UK · Unknown