Responsibilities - Design, implement, and maintain tracking setups across client websites, apps and third-party platforms. - Build, manage and optimise Google Tag Manager containers, including custom HTML tags, triggers, and variables. - Implement and maintain server-side tracking solutions (sGTM), managing data streams, event routing, and vendor tags. - Set up and manage Conversions API (CAPI) integrations (e.g., Meta, TikTok), including event deduplication strategies to ensure accurate, non-duplicated conversion reporting across browser and server. - Configure and QA data layers (working alongside our development team), debug tracking issues, and validate measurement accuracy. - Translate business requirements into measurement plans and tagging specifications. - Engage proactively with clients and internal stakeholders to present findings, manage expectations, and advocate for data-driven decision-making. - Collaborate with developers, data teams and clients to ensure clean, reliable data pipelines. - Produce clear, actionable reports and dashboards for internal teams and clients. - Conduct multichannel performance analysis across paid, organic and owned channels, synthesising data from multiple sources to surface trends, identify opportunities, and inform campaign strategy. - Stay current with changes in privacy and consent, platform policies, and the broader analytics ecosystem. Requirements - 3+ years’ experience in a digital marketing analytics role. - Proven ability to set up and optimise Google Analytics accounts from scratch, including property configuration, data streams, custom dimensions and metrics, audience definitions, and custom channel groupings. - Strong proficiency in Google Tag Manager, including container structure, custom tags, triggers, variables, and debugging. - Demonstrable experience with server-side tracking implementation (e.g. server-side GTM, tagging servers, first-party endpoints). - Working knowledge of cookieless and privacy-first analytics approaches: Consent Mode v2, first-party cookies, Google Analytics modelling, and alternative measurement platforms. - Solid understanding of the web (HTML, JavaScript, the DOM, network requests) sufficient to implement and troubleshoot tracking. - Experience reading and interpreting data layers and working alongside development teams. - Strong attention to detail and a systematic approach to QA and validation. - Clear written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders. - Hands-on experience with Data Studio for building and maintaining client-facing dashboards that connect GA4, ad platforms, and other data sources. Nice-to-have - SQL: ability to write queries to extract and manipulate datasets. - Google BigQuery: experience with Google Analytics and Google Search Console raw data exports, writing queries, and building data pipelines. - Familiarity with cookieless analytics platforms (e.g. Matomo). - Familiarity with additional data visualisation platforms (e.g., Power BI, Tableau). - Understanding of attribution modelling. Benefits - Casual dress - Company events - Company pension - Cycle to work scheme - Employee discount - Health & wellbeing programme - Referral programme - Sick pay - Transport links