Responsibilities

• Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
• Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
• Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
• Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Execute link-building activities to ensure quality backlinks from reputable sources.
• Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement.
• Work closely with internal teams—content, design, and product—to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
• Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.

Requirements

• 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
• Strong technical SEO knowledge, with experience in Magento preferred.
• Proven ability to work cross-functionally and collaborate with colleagues across different functions.
• Strong project management skills and keen attention to detail.
• Data-driven mindset with a strong understanding of SEO analytics and reporting.
• Creative thinking and problem-solving skills to drive organic growth.
• Excellent written and verbal communication skills.
• Experience managing senior stakeholders and presenting insights effectively.
• Ability to multitask and thrive in a fast-paced, dynamic environment.

Benefits

• Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
• Local gym discounts
• Padel Discount
• Electric Car Scheme (subject to criteria)
• Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.