SEO & GEO Strategy Manager

London, UK

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own global SEO and GEO strategy across traditional and AI discovery channels to boost traffic and lead generation while coordinating with Product, UX, and Engineering to bake SEO into roadmaps.

  • SEO governance and strategy: establish scalable frameworks and KPIs for GEO performance and AI search visibility.
  • Technical health and collaboration: maintain core SEO health across the digital estate and embed SEO in product development.
  • Content & authority: work with Content and PR to improve entity recognition, structured content, and source credibility.

Job Description

  • Develop and lead Knight Frank’s global SEO and GEO strategy to increase organic visibility, traffic, and lead generation.
  • Define the roadmap for organic growth across traditional search engines and AI-powered discovery platforms.
  • Identify opportunities to improve search presence across property listings, editorial content, local search, and digital product experiences.
  • Monitor industry changes in search algorithms, AI search interfaces, and generative discovery trends, adapting strategy proactively.
  • Own the technical SEO health of Knight Frank’s digital estate, ensuring best practice implementation across all web products.
  • Partner with Product, UX, and Engineering teams to ensure SEO requirements are embedded into product development.
  • Lead technical website SEO & GEO audits to ensure the core fundamentals are in place to drive visibility and traffic performance.
  • Establish scalable technical frameworks and governance processes for ongoing optimisation.
  • Develop strategies to improve visibility and citation within AI-powered search and generative answer engines.
  • Collaborate with Content and PR teams to improve authority, entity recognition, structured content, and source credibility.
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Knight Frank

At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property, in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suits their needs best – be it commercial or residential. Operating in locations where our clients need us to be, we provide a worldwide service that’s locally expert and globally connected.Inspired teams naturally provide excellent and dedicated client service. Therefore, we’ve created a workplace where opinions are respected, where everyone is invited to contribute to the success of our business and where they’re rewarded for excellence. The result is that our people are more motivated, ensuring your experience with us is the best that it can be.At Knight Frank, we value our vibrant online community and appreciate your active participation on our social channels. We strive to maintain a safe, respectful, and inclusive environment for all users. Please adhere to the following guidelines to ensure a positive experience for everyone:- We encourage and welcome your comments and feedback, however, they should be shared in a constructive, respectful manner.- We reserve the right to reject or remove comments that are not in keeping with our policy and to block or ban users/followers who violate this policy.- Please treat each other with courtesy and respect. Hate speech, discrimination, or offensive content of any kind will not be tolerated.Our moderators reserve the right to remove any content and any user who violates these guidelines that are intended to maintain a welcoming and respectful community.Thank you for being a valued member of the Knight Frank community.

London, England, GBR
6.5K employees (124 in marketing)