Responsibilities

• Develop and execute a content-focused SEO strategy designed to increase organic visibility, traffic and engagement.
• Lead Generative Engine Optimisation (GEO/LLMO) initiatives to improve content visibility and citations across AI-powered search and answer engines.
• Conduct keyword research, search-intent analysis, content-gap analysis and competitive research.
• Optimise content and entity signals for both traditional search engines and generative AI platforms.
• Use AI tools and automation to scale SEO research, content analysis, topical-authority planning and reporting.
• Identify opportunities to improve existing content and develop new SEO- and GEO-focused content.
• Analyse SEO and GEO performance, identify trends and translate findings into actionable recommendations.
• Identify emerging search and AI-visibility trends and translate them into commercial opportunities.

Requirements

• 5+ years' SEO experience, ideally within a large-scale digital, technology, SaaS, e-commerce or similarly complex organisation.
• Strong expertise in content-led SEO strategy.
• Practical understanding of GEO, LLMO and AI Search optimisation.
• Knowledge of how content can be optimised for citations and visibility within AI-generated answers.
• Understanding of entity signals, structured data and answer-led content formats.
• Experience incorporating AI and automation into SEO workflows.
• Strong keyword research, search-intent and content optimisation capabilities.
• Hands-on experience with platforms such as SEMrush and Google Search Console.
• Strong analytical skills with the ability to turn search data into content and growth strategies.
• Experience working cross-functionally with content, UX and marketing teams.