Responsibilities

• Conduct a thorough local SEO audit for every new client during onboarding, covering keyword targeting, on-page elements, Google Business Profile optimisation, and technical health
• Build and execute monthly local SEO strategies for Visibility, Growth, and Dominate-tier clients — covering on-page optimisation, internal linking, location page creation, and citation management across all six target cities
• Implement GEO/AI SEO: schema markup (Organisation, Service, LocalBusiness, FAQPage, AggregateRating), structured data validation, robots.txt configuration for AI crawlers, and monitoring of AI citation rates across tools like ChatGPT, Perplexity, and Google AI Overviews
• Research, brief, write, and publish two SEO-optimised blog articles per month per Visibility-tier client — calibrated to the keywords families and care seekers use at each stage of the search journey
• Conduct light-touch website health audits for Foundations-tier clients monthly — flagging technical issues such as broken links, missing meta descriptions, slow page speed, or outdated content
• Collaborate with the Web Developer on CRO-focused page improvements, ensuring SEO and conversion considerations are aligned rather than working against each other
• Contribute to monthly client performance reports — producing SEO-specific data (ranking movements, organic traffic trends, GEO citation rates) in a format the Account Manager can present clearly to clients
• Stay current with changes to Google's algorithm, AI search behaviour, and emerging GEO best practices — bringing updates to the team before they affect client performance
• In Phase 3, help onboard and mentor a second SEO & Content Specialist, building the standards and processes that allow the function to scale without quality degradation

Requirements

• Proven on-page and technical SEO skills: keyword research, meta optimisation, internal linking, Core Web Vitals, page speed, crawl error resolution
• Schema markup and structured data implementation (JSON-LD format preferred) — specifically Organisation, Service, LocalBusiness, FAQPage, and AggregateRating schemas
• Content writing for local SEO: able to produce compelling, well-researched, sector-appropriate articles of 1,000–1,500 words that serve both the reader and the search engine
• Google Search Console, GA4, and rank-tracking proficiency — able to extract meaningful insights, track keyword movements, and identify opportunities from data
• WordPress site management — enough to implement SEO changes, manage plugins (Rank Math strongly preferred), add schema, and publish content directly
• GEO/AI SEO awareness — understanding of how AI search tools surface local business information and what technical signals increase citation probability
• Time and task management — comfortable managing 10–15 client accounts simultaneously without missing deliverables
• Minimum two years of hands-on SEO experience in an agency or in-house role — evidenced by performance results, not just job title
• Strong skills in Keyword Research and On-Page SEO, including optimization of content, metadata, and site structure.
• Experience conducting SEO Audits and implementing technical and content-related recommendations.

Benefits

• The chance to own GEO/AI SEO as a specialism from day one — one of the fastest-growing and highest-demand areas in digital marketing, with very few practitioners who understand it as well as they understand traditional SEO
• A defined path to Lead SEO & Content Specialist as the team scales in Phase 3, including responsibility for hiring and mentoring the second SEO hire
• Deep sector expertise in adult social care — an area of marketing that is genuinely underserved and where your work will have a real, positive impact on care providers and the families they serve
• A salary band of £28,000–£36,000 depending on experience, reviewed annually
• A training and tools budget for SEO certifications, rank-tracking tools, and professional development
• Remote working with flexible arrangements built around client delivery needs rather than rigid office hours