Own end-to-end SEO content and on-site storytelling for Lusso’s homeware audience, balancing search visibility with brand and product messaging.

• Content strategy: shape SEO-driven content across homepage, category, product pages, and campaigns.
• Content production and optimization: create and optimize blog posts, page copy, metadata, internal linking, and formatting.
• Agency collaboration and performance: align with external SEO/digital PR partners and report on content impact to the Head of Marketing.