Responsibilities

• Own and manage the marketing calendar and critical path, coordinating campaigns, product launches and key trading moments.
• Work closely with the Founder & Creative Director to brainstorm relevant, creative ideas for launches, content, customer engagement and brand-building, and turn those ideas into action.
• Own and manage the marketing budget, ensuring spend is commercially focused and aligned with business priorities.
• Own the day-to-day trading and merchandising of our Shopify store, with a strong focus on commercial performance.
• Manage product launches and uploads, ensuring imagery, copy, pricing and product information are accurate and live on time.
• Monitor and report on sales, sell-through and line-level performance, using data to help inform reorder decisions, stock strategy and merchandising priorities.
• Own our Klaviyo email marketing, including building and executing campaigns, segmentation, automated and triggered CRM flows and lifecycle messaging.
• Own and manage paid media across Meta and Google, from campaign planning and creative development through to build, optimisation, reporting and performance.
• Create and adapt digital assets for email, paid media and campaigns using Canva and/or Adobe Creative Suite, including Photoshop.
• Oversee social activity at a high level, ensuring it aligns with product launches, campaigns and the wider marketing calendar.

Requirements

• At least 5 years’ relevant experience across digital marketing and e-commerce, ideally within fashion, luxury or a design-led consumer brand.
• Significant hands-on experience using Shopify and Klaviyo.
• Strong experience in e-commerce trading, online merchandising and product launches.
• Proven experience managing Meta and Google paid media hands-on, including campaign creation, optimisation, performance analysis and reporting.
• Strong understanding of sales, sell-through, conversion and line-level product performance, with the ability to translate data into commercial actions.
• Experience building and executing Klaviyo campaigns, automated CRM flows, segmentation and lifecycle marketing.
• Comfortable creating and adapting assets using Canva, Photoshop and/or Adobe Creative Suite.
• Experience managing and mentoring junior team members and briefing freelance creative partners.
• Confident using AI tools such as ChatGPT or Claude as part of your day-to-day workflow.
• Strong project-management skills and exceptional attention to detail.

Benefits

• Generous seasonal clothing allowance
• Generous staff discount on additional Hayley Menzies clothing
• Company MacBook