Responsibilities

• Lead strategic work across major client relationships alongside our CSO, becoming a trusted adviser who can move confidently between business challenges, brand decisions, platform dynamics and creative development.
• Diagnose the real constraints on growth and translate them into focused strategic choices, clear operating principles and coherent actions that clients and creative teams can use.
• Develop brand strategies and Brand Operating Systems that connect positioning, distinctive assets, category entry points, creator behaviours, social formats, media environments and rules for repetition.
• Place social thinking at the centre of the strategic process, understanding how brands are learned through feeds, platforms, creators and culture, while retaining the judgement to recognise when social is not the answer.
• Work closely with creative and production teams throughout the process, helping to ensure that strong strategic thinking becomes distinctive, effective work rather than remaining trapped in a presentation.
• Bring a sophisticated understanding of platforms, social behaviour, creator ecosystems and modern media, recognising that channels are not neutral distribution pipes but different cognitive and cultural environments.
• Anchor recommendations in marketing science, including mental availability, distinctive assets, penetration, memory formation and the importance of broad reach, while avoiding the empty application of theory for its own sake.
• Help codify and strengthen Stitchy’s strategic process, creating practical frameworks, tools and ways of working that make our thinking more consistent, teachable and valuable.
• Play a leading role in new business, from diagnosing the opportunity and shaping the strategic argument through to writing the response and presenting with conviction.
• Conduct and interpret research without confusing description with strategy, using evidence to sharpen judgement rather than allowing data to replace it.

Requirements

• Five years or more in a relevant agency (creative, media or social) strategy role
• You will have at least five years of experience in strategy, ideally gained within a creative, social, brand, media or integrated agency environment, although we are more interested in the quality of your thinking and work than the neatness of your career path.
• Well versed in platforms, modern media, brand strategy and social, with a clear understanding of how algorithmic feeds, creator ecosystems and fragmented exposure have changed the conditions in which brands are built.
• Creatively inclined and genuinely invested in the work, with the instinct to make ideas better and the willingness to stay involved beyond the strategic presentation.
• Grounded in marketing science, but capable of applying it intelligently and pragmatically rather than treating established principles as a substitute for thought.
• Comfortable leading senior client relationships, establishing trust through judgement, candour and a strong understanding of the client’s commercial reality.
• Excellent at new business, with the ability to identify the real problem, construct a compelling argument, write persuasively and present with authority.
• A strong communicator whose writing is precise, engaging and free from unnecessary complexity.
• Analytically capable, with the ability to interrogate evidence, distinguish signal from noise and form a defensible point of view when the answer is not obvious.
• Confident working closely with founders who are established and regarded within the industry, while bringing your own judgement rather than waiting to be directed.