Responsibilities

• Lead Technology Evaluations: Serve as the operational lead for major software and platform reviews; gathering cross-functional technical requirements, managing vendor evaluations, and mapping out structural dependencies.
• Stack Overhaul & Integration: Lead the technical migration and backend overhaul of our core marketing systems, ensuring seamless data synchronization and configuration with our primary CRM environment.
• System Integrity & Diagnostics: Conduct routine, deep-dive technical audits of our infrastructure to identify data mismatches, routing bottlenecks, or automation leaks, resolving non-routine platform issues independently.
• Cross-Segment Frameworks: Build and manage the backend routing, scoring, and data models required to simultaneously fuel long-cycle Enterprise buyer journeys and high-velocity B2B segments.
• AI-Native Automation: Actively pilot and integrate AI-driven tools, webhooks, and modern automation scripts into our daily infrastructure to scale system capabilities and erase manual bottlenecks.
• Agile Project Delivery: Navigate fast-moving global technical initiatives by managing an operational backlog, scoping technical tasks with precision, and executing updates with speed and rigor.
• Attribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes.
• Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear data hygiene standards across all global regions to ensure a single source of truth.