Responsibilities

• Strategic Leadership: Lead the development and execution of comprehensive social brand, content, and campaign strategies for [our client / client portfolio]. Leverage experience to develop broader POVs on specific audiences, trends, or best practices.
• Collaboration: Foster strong collaborative relationships with the wider VML team outside of social, including strategy & planning, data & insights, client engagement, and creative. Integrate social-specific knowledge and align with their diverse expertise, including briefing work and working where social is part of an integrated plan.
• Client Engagement: Steer clients through social strategies, providing guidance, challenging assumptions, and ensuring the best possible outcomes. Proactively uncover new opportunities for the brand's social execution.
• Insights: Identify and leverage cultural and social insights relevant to the client and the social space as a whole, to inform strategic recommendations and ensure relevance for brands in social.
• Presentation Skills: Present strategic recommendations to senior clients and internal teams in a clear, concise, and persuasive manner. Respond spontaneously to issues or questions that arise.
• Channel Understanding: Demonstrate a truly native and broad understanding of everything social from LinkedIn to TikTok; content and trends, platform and functionality updates, and what the brand's competitors/comparators are doing in social. Share this knowledge proactively with colleagues and clients.
• Brand Guardianship: Understand and embody the needs of the brand, matched with social, and how different aspects of the brand need to show up (from personal to business, and from more serious to more fun).

Requirements

• Proven experience in a social strategy role within an advertising/marketing agency or client team.
• Strong understanding of social media, with a variety of social platforms, and emerging technologies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build and maintain strong client relationships.
• Experience working with cross-functional teams and managing multiple projects simultaneously.

Preferred

• Experience of working on major clients is highly beneficial although not essential.
• A degree of some sort will help us understand your background and point of view.

Benefits

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts
• You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.