Shopper Marketing Manager
Church & Dwight Co.
London, UK (Unknown)
In-houseFull-timeSenior level
13 days ago
Senior Shopper Marketing Manager (With a cool drinks brand)
Leeds, UK (Unknown)
£55K/yr – £60K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Job Summary
Own the annual customer brand planning process and lead shopper marketing activations across major grocery and convenience channels, translating campaigns into customer-facing activity while managing budgets and cross-functional relationships.
- Own and deliver planning and activations
- Lead two direct reports and collaborate with Sales/Category teams
Job Description
Responsibilities
- Own the annual customer brand planning process across major grocery and convenience customers.
- Develop and deliver through-the-line shopper marketing strategies and activations across retail, convenience and cash & carry.
- Translate major brand campaigns into brilliant customer and shopper activity.
- Lead marketing within key Off-Trade customer meetings.
- Build strong relationships with grocery customers, buyers and retail media partners.
- Develop, execute and evaluate customer activations and communications.
- Use insight and category data to create compelling selling stories.
- Regularly evaluate and present campaign and activation performance.
- Manage shopper marketing budgets effectively.
- Partner closely with the Sales and Category teams.
Requirements
- You’ll have at least five years’ experience in shopper/customer marketing , ideally gained within FMCG . Drinks experience would be a major advantage , but we’re equally interested in people from other fast-moving consumer brands who understand grocery and convenience and know how to create shopper activity that gets noticed.
Preferred
- Fast-paced & entrepreneurial – you enjoy making things happen
- A genuine can-do person – happy to roll your sleeves up and get stuck in
- Shopper savvy – with strong grocery and convenience experience
- Commercial & insight-led – able to turn category and shopper data into compelling customer stories
- Confident with customers – comfortable presenting and selling ideas at Grocer/buyer level
- Activation focused – experienced in taking ideas from strategy through to execution and evaluation
- Hyper-organised – capable of juggling multiple customers, campaigns and stakeholders simultaneously
- A strong people manager – with previous line-management experience
- Collaborative – someone who genuinely believes in a One Team approach
- Experience working with drinks, premium or youth-focused consumer brands would be particularly attractive
Benefits
- Bonus: 10% discretionary
- Hybrid: Monday–Wednesday Leeds office / Thursday–Friday home
- Holiday: 25 days + BH, increasing by one day each year to 30 days after five years
- ❤️ Private healthcare
- Pension
- ️ Death in service
- Regular UK customer travel, with occasional overseas travel
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Salaries
Posted range
£55K/yr – £60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
9
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
49%
Direct
38.6%
Referral
6.5%
Social
4.7%
Paid
1%
Headcount Trend
Current headcount: ~5
Links
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