Senior Shopper Marketing Manager

Reading, UK (Hybrid)

£60K/yr – £75K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Own and lead shopper marketing activation across key retail partners, shaping omni‑channel strategies and shopper insights into brand and category plans. Manage investments up to £4 million, collaborate with retailers, media partners and agencies to drive growth.

Job Description

Responsibilities

Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
Develop omni-channel strategies across in-store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
Build strong relationships with retail customers, media partners, and agencies, acting as a trusted ambassador for Bayer Consumer Health brands.
Champion the shopper agenda within cross-functional teams, ensuring shopper insights shape brand, category, and customer strategies.
Manage and optimise shopper marketing investments of up to £4 million, ensuring strong ROI and measurable business impact.
Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

Requirements

Significant experience in Shopper Marketing, Sales, Marketing, or Category Management, ideally within FMCG and/or OTC Consumer Health.
Proven experience working directly with retail customers and delivering customer-facing activation plans.
Strong understanding of omni-channel shopper marketing, including in-store, eCommerce, digital shelf, and retail media.
Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results.
Excellent stakeholder management, communication, presentation, and influencing skills.
Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.
Please note that, unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without sponsorship now or in the future.

Benefits

Competitive compensation package consisting of an attractive base salary and annual company bonus.
28 days annual leave plus bank holidays
Private Healthcare, generous pension scheme and Life Insurance
Wellness programs and support
Employee discount scheme
State of the art offices
International career possibilities
Flexible and Hybrid working
Help with home office equipment
Volunteering days

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com