Responsibilities

• Own and drive the end-to-end customer acquisition strategy for the UK market
• Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
• Translate business goals into clear acquisition plans, priorities, and budget allocations
• Own and evolve the UK SEO strategy (technical SEO, content, and off-page) with a strong focus on visibility in both traditional and AI-driven search
• Conduct SEO analysis, audits, and performance tracking to identify growth opportunities
• Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams
• Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
• Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
• Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies
• Stay ahead of search evolution, including AI impact, algorithm changes, and shifting user behaviour

Requirements

• 6+ years of experience in SEO and/or digital acquisition roles (preferably e-commerce or regulated industries)
• Strong expertise in SEO (technical, content, keyword strategy, and off-page)
• Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
• Strong commercial mindset with ability to connect traffic, conversion, and revenue
• Experience in budget planning, forecasting, and performance analysis
• Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog)
• Experience working in matrix organisations and collaborating with centralised teams
• Ability to operate in ambiguity and evolve from channel specialist to market owner
• Experience managing or mentoring team members
• Understanding of UK consumer behaviour and digital landscape

Preferred

• Experience in international or multi-market SEO
• Experience with integrated acquisition strategies across SEO, paid, and content
• Experience in regulated or restricted product categories