YouTube Strategist (100% Remote - US/UK/CAN)
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$85K/yr - $100K/yrAgencyFull-timeSenior level
1 day ago
Senior SEO Manager
London, UK (Hybrid)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
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Job Summary
Own the UK acquisition engine and SEO-led growth, turning business goals into multi-channel plans, with hands-on optimization of technical/content/off-page SEO and cross-functional alignment to drive sustainable growth in a regulated e-commerce context.
- Own UK acquisition strategy and budget across SEO, paid, content, and emerging channels.
- Lead UK SEO including technical, content, and off-page with a focus on visibility in traditional and AI-driven search.
- Align product, tech, and commercial teams to translate insights into growth actions and optimize ROI.
Job Description
Responsibilities
- Own and drive the end-to-end customer acquisition strategy for the UK market
- Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
- Translate business goals into clear acquisition plans, priorities, and budget allocations
- Own and evolve the UK SEO strategy (technical SEO, content, and off-page) with a strong focus on visibility in both traditional and AI-driven search
- Conduct SEO analysis, audits, and performance tracking to identify growth opportunities
- Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams
- Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
- Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
- Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies
- Stay ahead of search evolution, including AI impact, algorithm changes, and shifting user behaviour
Requirements
- 6+ years of experience in SEO and/or digital acquisition roles (preferably e-commerce or regulated industries)
- Strong expertise in SEO (technical, content, keyword strategy, and off-page)
- Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
- Strong commercial mindset with ability to connect traffic, conversion, and revenue
- Experience in budget planning, forecasting, and performance analysis
- Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog)
- Experience working in matrix organisations and collaborating with centralised teams
- Ability to operate in ambiguity and evolve from channel specialist to market owner
- Experience managing or mentoring team members
- Understanding of UK consumer behaviour and digital landscape
Preferred
- Experience in international or multi-market SEO
- Experience with integrated acquisition strategies across SEO, paid, and content
- Experience in regulated or restricted product categories
Haypp Group
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.
Traffic Signals
Monthly Visitors
21.5K
Traffic Source Mix
Search
46.3%
Direct
33.2%
Referral
6.7%
Social
12.7%
Paid
1.1%
Headcount Trend
Current headcount: ~258
Marketing Team
Marketing Team Size
51 (20% of company)
Median Career Experience
16 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
