Responsibilities

• You will create and improve the pages responsible for attracting customers across thousands of commercially valuable searches.
• That includes everything from: "BMW lease deals" to: "best electric SUV" to: "personal lease vs PCP"
• Your job is to help VIP Gateway build the best organic content footprint in the UK car leasing market.
• You'll write for people first, while understanding exactly what search engines need in order to understand and rank a page.
• The role will cover a wide range of content.
• Commercial leasing pages: You'll write and optimise pages covering areas such as Personal car leasing; Business car leasing; Electric car leasing; In-stock car leasing; Cheap car leasing; Manufacturer leasing; Vehicle model leasing; Body styles; Price ranges; Vehicle categories; Leasing offers
• Manufacturer and vehicle content: You'll create high-quality content for BMW, Mercedes-Benz, Audi, Volkswagen, BYD, Tesla, Peugeot, Volvo, MG, Ford, And many more; As well as individual models and vehicle categories.
• You'll be capable of turning vehicle specifications, pricing and customer needs into useful, readable commercial content.
• Comparison content: You'll produce pages such as BMW iX1 vs Tesla Model Y; Leasing vs PCP; Leasing vs buying; EV vs petrol; Personal vs business leasing; Model vs model comparisons; Best cars within particular budgets
• Guides and expert content: You'll write educational content covering How car leasing works; Leasing terminology; Maintenance; Mileage; Initial rentals; Credit; EV charging; Running costs; Tax; Company cars; Vehicle technology; Lease returns; New vehicle launches

Requirements

• 4+ years' professional writing experience
• Significant SEO content experience
• Excellent written English
• Excellent proofreading skills
• Strong understanding of search intent
• Commercial copywriting ability
• Experience creating content that ranks
• Experience using SEO tools
• Excellent research skills
• Ability to produce high volumes of work

Preferred

• Automotive experience is desirable but not essential.

Benefits

• Benefits: Company pension On-site parking