Responsibilities

• Research and write engaging, high-quality blog and editorial content.
• Produce regular articles covering attractions, destinations, seasonal events, school holidays and things to do across the UK.
• Create both evergreen and seasonal content based on search demand, audience needs and commercial priorities.
• Research topics thoroughly and ensure content is accurate, useful and easy to read.
• Refresh and improve existing articles where information or search performance has changed.
• Support content across destination, regional, seasonal, attraction and category pages.
• Take ownership of content from research and writing through to optimisation and publication.
• Carry out keyword and search-intent research to identify content opportunities.
• Apply on-page SEO best practice, including headings, metadata, internal linking and page structure.
• Identify opportunities to improve existing pages and strengthen internal linking across the site.

Requirements

• Strong experience writing SEO-focused website content, particularly blog and editorial content.
• Excellent written English and strong attention to detail.
• A good understanding of search intent and on-page SEO.
• Experience with keyword research and content optimisation.
• The ability to research unfamiliar topics quickly and turn them into clear, engaging content.
• Experience improving existing content as well as creating new pages and articles.
• Confidence using Google Search Console and Google Analytics.
• Experience with SEO tools such as Semrush, Ahrefs or similar.
• Strong organisational skills and the ability to manage multiple priorities independently.

Preferred

• Desirable Experience within travel, attractions, leisure, tourism, ecommerce or another consumer-focused sector would be useful but is not essential. Experience with affiliate content, ticketing platforms or large directories of attraction or business listings would also be beneficial.