Regional Marketing Manager
Forge Holiday Group
Chester, Cheshire West and Chester, UK (Remote)
In-houseContractMid level
6 days ago
Senior Regional Marketing Manager
London, UK
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own regional demand and pipeline for AppSec in NEUR/MEDEE, translating global programs into local campaigns, while owning ABM driven pipeline, multi-channel demand gen, and tight sales handoffs.
- Regional strategy: translate global campaigns into UKI, Nordics, MEDEE programs and ICP-based account prioritization.
- Pipeline ownership: hit regional targets with enterprise and strategic deals through integrated campaigns and MQL/SQL handoffs.
- Analytics & optimization: track ROI, funnel performance, and channel effectiveness to steer targeting and messaging.
Job Description
- Regional Strategy & Planning: Own the NEUR and MEDEE regional marketing strategy aligned with global AppSec priorities and revenue goals Translate global campaigns into regionally relevant programs across UKI, Netherlands, Nordics, Israel, Italy, Poland and Iberia Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
- Pipeline Generation: Own regional marketing-sourced pipeline targets aligned to revenue goals Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts) Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media) Understanding and ownership of Pipeline targets and gaps Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression
- Demand Generation & Pipeline Expansion: Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media) Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals Optimize marketing funnel performance using data-driven insights and continuous testing
- Account-Based & Enterprise Marketing: Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts Partner with sales to develop account-specific engagement plans and personalized campaigns Support deal acceleration through tailored content, executive engagement, and field programs
- Field Marketing & Events: Plan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars) Represent the company at key cybersecurity and developer-focused events across NEUR and MEDEE (Israel, Italy, Poland, Iberia) Ensure strong pre- and post-event engagement to maximize pipeline contribution
- Content Localization & Messaging: Adapt global AppSec messaging for Northern European and MEDEE audiences with high technical expectations Collaborate with product marketing to refine positioning for DevSecOps and security buyers Support development of regional case studies, customer advocacy, and thought leadership
- Sales & Partner Alignment: Act as a trusted marketing partner to regional sales leaders Enable channel and technology partners with co-marketing campaigns and MDF programs Align closely with SDR teams to ensure effective lead follow-up and conversion
- Analytics & Reporting: Track campaign performance, pipeline contribution, and ROI across NEUR and MEDEE Provide regular reporting and insights to regional and global stakeholders Use data to refine targeting, messaging, and channel effectiveness
Checkmarx
Checkmarx helps the worldâs largest enterprises get ahead of application risk without slowing down development. We end the guesswork by identifying the most critical issues to fix and give AppSec the tools they need, all while letting developers work the way they want. From DevSecOps to developer experience, security and development teams can now work better together. Thatâs why 1700+ customers rely on Checkmarx to scan over 1 trillion lines of code annually, improve developer productivity by 50%, and deliver 2X AppSec ROI. Checkmarx. Always Ready To Run.
