Responsibilities

• Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond.
• Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it.
• Test your thinking in data-driven ways through user research and in-market experiments.
• Shape the product from the start. You'll bring customer, market and competitor insight into product decisions, and help set the bar for when a product is ready to launch publicly.
• Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders.
• Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so every channel tells the same clear story.
• Make messaging clear, credible and compliant. You'll work with our Medical and Legal experts to communicate health products responsibly.
• Measure what works. You'll own adoption and launch metrics for your products, work with analysts on results, and keep improving.
• Help build the function. You'll shape the templates and ways of working that make product marketing effective across Flo.

Requirements

• 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses.
• Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process.
• A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn.
• The confidence to influence senior product and marketing leaders, and to back your recommendations with evidence.
• Clear, structured writing: you can set out a strategy that a whole team can act on.
• Comfort with ambiguity and building new products and processes from scratch.
• Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls.

Preferred

• Experience marketing to US consumers.
• Experience in healthcare, digital health or another regulated industry.
• A background in, or strong interest in, women's health.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks