Responsibilities

• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities.
• Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
• Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs.
• Define regional positioning and messaging that connects Addepar's global value proposition to the needs of prospective buyers and existing clients.
• Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities.
• Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.

Requirements

• 5–8 years of product marketing or related go-to-market experience.
• Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred.
• Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
• Experience adapting go-to-market strategies for different markets, audiences or customer needs; direct experience in every region is not required.
• Excellent storyteller, writer and communicator who can translate sophisticated capabilities into clear customer value.
• Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management and Product teams.
• Globally minded and curious, with the judgment to balance a consistent global narrative with meaningful regional differences.
• Comfortable working independently across multiple priorities, collaborating across time zones and traveling internationally as needed.