Responsibilities

• Own the design, management, and execution of paid acquisition campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns and other relevant channels, with a focus on scaling high-performing creative for a subscription app.
• Monitoring performance and continuously optimising campaigns based on a data-driven approach and learnings from multiple A/B tests.
• Participating in full-cycle creative production and providing data-driven decisions about further creative development.
• Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management.
• Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.

Requirements

• 5+ years of experience in digital or performance marketing in a high-growth startup environment, with a focus on paid social media.
• In-depth knowledge of social media advertising platforms, particularly the Tiktok and Meta ecosystems, with a proven track record of successfully executed campaigns.
• Previous experience with mobile apps.
• An excellent understanding of digital data analytics.
• You want to be part of an amazing team.
• You are excited by what we're building at Emma.

Preferred

• Previous experience at a fintech app.

Benefits

• 💕 Vitality Membership - Health care - Dental care - Reduced gym memberships - Cashback benefits & discounts 💰 Pension Contribution 🌴 Holiday Allowance 🤒 Paid Sick Leave 📱 Emma Ultimate Subscription 💻 MacBook 👫 Referral Scheme: talented individuals and earn £1000 when they join us. 🚲 Cycle to work scheme: purchase or rent a bike using salary sacrifices 🏝️ 1 month sabbatical every 5 years 📈 Annual Salary Review 🍻 Regular socials and lunches