Responsibilities

• Build high-performing Meta, TikTok & YouTube creative
• - Create compelling performance campaigns across Meta, TikTok, and YouTube.
• - Produce static, video, carousel, and UGC-style assets in a variety of formats.
• - Design creative to maximise engagement, conversion, and efficiency.
• - Understand how creative influences platform performance and adapt as algorithms and audience behaviour evolve.
• Lead with a direct-response mindset
• - Develop creative around clear customer motivations, strong hooks, and effective conversion journeys.
• - Create structured testing plans that isolate variables such as messaging, visuals, and calls to action.
• - Use every campaign as an opportunity to learn, optimise, and improve performance.
• Create within a regulated environment

Requirements

• 5+ years’ experience creating high-performing paid social and YouTube creative across a variety of formats.
• Strong understanding of direct response marketing, creative testing, and conversion optimisation.
• Experience in financial services or another regulated industry where compliance is part of the creative process is a plus.
• A strong portfolio demonstrating measurable commercial impact, not just visual quality.
• Experience using AI tools and scalable creative systems to accelerate production.
• Excellent communication and stakeholder management skills, with the confidence to influence senior stakeholders across multiple disciplines.