Own multi-channel paid strategy with 5+ years of senior- level performance media leadership, turning strategy into revenue outcomes.

• Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes
• Be the senior face of TGI's paid practice for your accounts
• Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap
• Lead senior client conversations on performance, planning and growth
• Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing
• Pressure-test plans against real-world results and adjust at speed
• Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks
• Lead pitch contributions on paid strategy and run sessions internally to develop the team
• Build career paths for the people you lead and own their progression conversations
• Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice