Responsibilities

• Own the end-to-end performance of paid social campaigns — from strategy and setup to optimisation and scale.
• Manage budgets with a clear focus on growth, efficiency and quality.
• Diagnose performance quickly and know when to change creative, audience, structure, bidding or measurement.
• Build a rigorous testing roadmap across creative, audiences, messaging and campaign architecture.
• Turn campaign data into clear commercial recommendations, not just reporting.
• Work with Creative to identify what makes an asset perform — and turn those insights into the next winning concept.
• Maintain high standards across tracking, attribution, campaign hygiene and measurement.
• Identify opportunities to scale successful activity without compromising efficiency.
• Help develop our approach across TikTok, YouTube, Pinterest and emerging platforms.
• Bring new ideas, tools and ways of working to the team — including smart use of AI and automation.

Requirements

• Strong, hands-on experience with Meta Ads Manager
• A proven track record of building, optimising and scaling paid social campaigns
• Strong commercial and analytical judgement
• A deep understanding of performance creative and structured experimentation
• Practical knowledge of pixels, events, conversion tracking and attribution
• Experience managing significant budgets across multiple campaigns or markets
• The confidence to make decisions independently and explain the thinking behind them
• A high attention to detail without losing sight of the bigger commercial picture
• Experience across ecommerce, DTC, lead generation or agency environments
• Working knowledge of other paid media platforms is a strong plus