Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert

UK (Remote)

£3K/mo – £4K/moSenior Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own and optimize Meta advertising strategy across Facebook and Instagram to scale profitable campaigns while preserving efficient CPA and strong ROAS.

  • Develop paid social strategies aligned with business and performance goals.
  • Test creatives, audiences, campaign structures, and offers; provide data-driven optimization recommendations.

Job Description

Responsibilities

  • Manage and optimize Facebook and Instagram advertising campaigns.
  • Develop paid social strategies based on business and performance goals.
  • Scale profitable campaigns while maintaining efficient CPA and strong ROAS.
  • Conduct audience research, segmentation, and retargeting.
  • Test creatives, audiences, campaign structures, and offers.
  • Monitor key performance metrics and identify optimization opportunities.
  • Manage Meta Pixel and Conversions API (CAPI) tracking.
  • Analyze campaign data and provide actionable performance recommendations.

Requirements

  • 3+ years of hands-on Facebook/Instagram Ads experience.
  • Strong expertise in Meta Ads Manager.
  • Proven experience managing significant monthly advertising budgets.
  • Experience with eCommerce and/or lead generation campaigns.
  • Strong understanding of ROAS, CPA, CTR, CPM, conversion rate, and customer acquisition.
  • Experience with Meta Pixel, CAPI, and conversion tracking.
  • Strong analytical and problem-solving skills.

Preferred

  • Experience managing $50k+ monthly Meta Ads spend.
  • Previous digital marketing agency experience.
  • Experience scaling campaigns across multiple markets.
  • Knowledge of GA4 and Google Tag Manager.

Salaries

Posted range

£3K/mo – £4K/mo

Taken straight from the job posting.