Responsibilities

• Own Wellgard's Meta account end to end: campaign structure (CBO vs ABO), Advantage+ Shopping Campaigns, audience strategy, budget pacing and bid strategy.
• Diagnose problems fast and fix them before they cost revenue: learning phase resets, audience overlap and saturation, creative fatigue, broken pixel or CAPI events, and attribution gaps between Meta's reporting and Shopify or GA4.
• Own server-side tracking through Conversions API, event match quality and signal integrity, so optimisation decisions stay reliable in a post-iOS14.5 environment.
• Run structured, hypothesis-led creative testing across hooks, angles, formats and UGC vs studio content, briefing the in-house creative team directly rather than waiting on an agency queue.
• Balance prospecting and retargeting spend as the account scales, and work out where Meta sits within Wellgard's wider funnel across Shopify, Amazon and TikTok Shop.
• Turn platform and attribution data into a clear read for the Founder: what's actually driving revenue versus what Meta's reporting is claiming credit for.
• Manage a dedicated ad budget that scales with performance, more spend gets released as you prove out returns without pushing past efficient scaling limits.
• Use AI tools daily to speed up analysis, ad copy and creative briefs, and reporting.

Requirements

• Minimum 6 years of hands-on experience running Meta Ads campaigns yourself, not managing a team who runs them.
• A proven track record scaling Meta ad spend into multi-million pound revenue outcomes, ideally for a DTC or ecommerce brand.
• Comfortable operating at a multi-million pound annual ad budget, with room to scale further as you prove out returns.
• Deep, current fluency in Meta Ads Manager: Advantage+ Shopping Campaigns, CBO vs ABO account structures, Conversions API setup and event match quality, and how Meta's attribution models actually work.
• Hands-on experience scaling accounts through real constraints: learning phase resets, audience saturation, and post-iOS14.5 signal loss, not just running ads in an easy-tracking environment.
• Strong grasp of ecommerce metrics: ROAS (blended and platform-reported), CAC, AOV, LTV and contribution margin, and the judgement to know when Meta's numbers and Shopify or GA4 numbers disagree, and why.
• Experience running structured creative testing programmes: hook, angle and format testing, UGC vs studio creative, iterating on signal rather than gut feel.
• Comfortable with catalog and dynamic product ads for ecommerce, and how they interact with retargeting and prospecting.
• Excellent communication skills, able to translate account data into decisions for a Founder who isn't a platform specialist.
• Comfortable working solo as the account owner, with full accountability and no one to defer to on Meta specifically.

Preferred

• TikTok Ads or Google Ads experience.
• Brand-side experience, not just agency-side.
• Experience briefing and collaborating directly with in-house creative teams.
• Wellness, beauty or consumer health category experience.

Benefits

• 23 days annual leave plus UK bank holidays, and your birthday off.
• Latest AI tools and creative software, high-performance laptop, and a 49" ultrawide monitor.
• Free onsite parking.
• Flexible start times (8am, 9am or 10am).
• Friday team lunches from Brighton's best local spots, two company socials a year, and a fully stocked kitchen with unlimited Wellgard products.