Responsibilities

• Build, launch, optimise, and scale campaigns across all clients in the portfolio
• Manage significant budgets with clear accountability for return on spend
• Continuously test and iterate on audiences, placements, creatives, and bidding strategies
• Lead the creative pipeline: identify what is performing, diagnose fatigue, define what needs to be tested next
• Produce clear creative briefs with deadlines, ensuring a continuous queue of assets in production
• Own the testing framework: structured, systematic creative testing with documented learnings
• Manage the full Business Manager and ad account ecosystem
• Maintain operational resilience at all times: backup accounts, warming protocols, contingency plans
• Handle account restrictions, bans, and policy enforcement independently, with minimal downtime
• Ensure the operation can continue running even when things go wrong, because they will
• Go beyond surface-level ROAS. Our business model is complex, and standard platform attribution metrics do not tell the full story
• Work with cohort-based economics, customer lifetime value, and payback periods to assess true acquisition profitability
• Contribute to defining the right north-star profitability metric for paid acquisition. This is a strategic input, not just a reporting task
• Deliver clear, concise performance updates to directors. No daily standups or status meetings, results-driven communication only
• Develop and execute a structured plan to increase profitability at current spend, then scale beyond it
• Apply proven acquisition strategies to new clients as they launch, delivering profitable performance from week one
• Identify and unlock new opportunities within Meta's platform to increase volume without sacrificing efficiency

Requirements

• Minimum 5 years personally managing Meta Ads campaigns at $100K+/month in spend, not overseeing, not advising, but operating: building campaigns, adjusting bids, analysing results, and making daily decisions in the account
• Demonstrated track record of scaling spend from five to six figures monthly while maintaining or improving efficiency
• Experience operating in restricted or high-risk verticals is a strong advantage. Candidates from regulated industries such as finance, health, supplements, or lead generation are also well suited. You must be comfortable working within strict platform compliance requirements and navigating the operational challenges that come with them
• Strong command of performance data: CPA, LTV, cohort analysis, payback periods, and blended metrics
• Comfortable working with complex business models where first-touch attribution does not tell the full story
• Ability to build and maintain performance dashboards, identify trends early, and make data-backed scaling decisions
• Fully self-sufficient. You do not wait for direction, you assess the situation, form a plan, and execute
• Operationally resilient. If accounts go down outside business hours, you act immediately. This role carries 24/7 accountability for critical infrastructure
• Comfortable working in a high-pressure, fast-moving environment where things break regularly and need to be fixed quickly
• Commercially minded. You understand that every pound of ad spend needs to generate measurable return and you operate with that urgency
• High ownership. When something underperforms, you diagnose the root cause and fix it. You come with solutions, not questions
• Remote, location flexible, with a requirement for meaningful daily overlap with UK business hours
• 24/7 accountability for critical operations

Preferred

• Experience operating in restricted or high-risk verticals is a strong advantage
• Knowledge of Meta platform compliance requirements and navigating operational challenges