Responsibilities

• Meta ownership across all live markets: Over time, you operate the Meta ad accounts day-to-day across the UK and new markets as they launch. Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization - you live in the platform, not above it.
• Profit-aware scaling: You push spend up while keeping ROAS / CAC inside target bands. You know when to lean in, when to hold, and when to pull back. You can defend every meaningful spend decision with a clear hypothesis and a clear read.
• Multi-geo orchestration: You run multiple country accounts in parallel without dropping balls - different audiences, different creative variants, different compliance requirements, different reporting cuts. You build the systems that make multi-geo manageable.
• Creative partnership with André's team: You work hand-in-hand with our Creative Lead to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically. You don't just consume creative - you shape what gets made.
• Structured operating cadence: You run a weekly rhythm - plan, execute, retro, replan - with reporting that the leadership team can trust without having to ask follow-up questions. Your forecasts are realistic. Your decision rules are explicit. Your communication is crisp.
• Account hygiene & resilience: You maintain, harden, and evolve our Business Manager / ad account structures, keeping them resilient against platform volatility, policy changes, and the unique compliance challenges of GLP-1 advertising.
• New-channel expansion (over time): As you earn the right, you take on adjacent channels - Google, TikTok, YouTube, programmatic, affiliate - applying the same operator discipline.
• Team building (over time): As we add junior buyers underneath you, you hire, mentor, and lead the Meta pod. You build the bench that this hire is the seed of.

Requirements

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at £1M+/month spend for DTC ecom brands, in the platform yourself every day.
• 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances.
• DTC consumer scale-up background: You've grown brands, not maintained them.
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning.
• Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics.
• Multi-geo experience or the operating discipline to absorb it: You've run paid media across multiple countries before, or you've demonstrably run multiple complex workstreams in parallel.
• Startup intensity: You'll work 50+ hours/week, async, in a high-ownership culture.

Preferred

• Google Ads experience: Hands-on across search, performance max, demand gen, and YouTube. We’ll likely want you to take this on over time.
• Other channel range: TikTok Ads, programmatic, affiliate, offline (CTV, podcast, OOH) - any depth here accelerates how quickly you can broaden out.
• Healthcare / regulated category experience: GLP-1s, telehealth, weight management, supplements, or any other category where compliance is a daily reality.
• Attribution sophistication: Comfort with MMM, incrementality testing, geo holdouts, post-purchase surveys - and a healthy skepticism of platform-reported ROAS.
• Multi-market operating history: You’ve run Meta across multiple countries simultaneously and learned the practical patterns that come with it.
• Management / mentorship experience: You’ve hired, developed, and led media buyers before, even informally.
• Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded.

Benefits

• Healthcare: comprehensive medical insurance (if appropriate)
• GLP-1s: free membership with a clinic offering GLP-1s.
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching ($1200/yr)
• Personal wellness: budget for gym, health apps ($1200/yr)
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed
• What are we missing? We’re still early so you get to shape our culture.