Senior Marketing Specialist

London, UK

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the early to late stage pursuit cycle in an A/E/C firm, turning client insights and market research into winning strategies, proposals, and collateral while maintaining clean Salesforce data and a clear pipeline.

  • Strategy & Pursuit: Develop and refine pursuit strategies and market positioning to win competitive opportunities.
  • Proposals & Collateral: Own proposal outlines, schedules, and marketing materials to support interviews and client engagements.
  • Pipeline & Data Hygiene: Manage Pursuit and Project data in Salesforce, ensuring accurate progression through the funnel.

Job Description

Responsibilities

  • Proposals: Leads the preparation of proposals, including outlines, schedules, and content development. Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise
  • Interviews: Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process
  • Marketing Collateral: Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals
  • Research: Conducts market, leads, and potential client research
  • Strategy: Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM
  • Business Plans: Engages with business plan creation and implementation within a focus area
  • Salesforce and Pipeline Management: References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. Uses Salesforce to track business plan implementation
  • Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market
  • Training: Contributes to training of Marketing Coordinators and Senior Marketing Coordinators
  • Business Development: Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads
  • Assists with other duties and tasks as may be required