WSL Football

Senior Marketing Manager

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Owns end-to-end marketing scope for WSL Football, aligning brand, paid media, and partner-driven campaigns to marquee season moments.

  • Campaign delivery and cross-functional leadership to bring the New Wave Football platform to life.
  • Paid media strategy, agency coordination, and ROI optimization across the season.
  • Centralised services for 26 clubs and brand guardian duties across partners, events, and fan experiences.

Job Description

  • Campaign delivery and cross-functional leadership across the brand platform and marquee moments.
  • Paid media strategy, agency coordination, and ROI optimization for season-long activation.
  • Centralised services for 26 clubs plus brand guardian responsibilities across partners, events, and fan experiences.
  • Relationship management with creative agencies to deliver cohesive campaigns for season milestones.
  • Budget tracking and performance reporting across marketing activities and partnerships.
  • Line management for a Marketing Manager and Marketing Coordinator, plus collaboration with Content, Comms, Partnerships and Broadcast.
  • Ocean Outdoor partnership delivery oversight with the Marketing Coordinator.
  • Event marketing activation for flagship events including major cups and Play-Offs.
  • Evolution and implementation of club growth, attendance, revenue, and fan experience programmes.
  • Maintain brand toolkit adherence while evolving design and guardrails as needed.