Responsibilities

• Lead brand, campaigns, and content across all channels.
• Build and manage a team (plus volunteers).
• Set and own OKRs, KPIs, and quarterly marketing targets.
• Drive audience growth, supporter engagement, and income.
• Develop partnerships with sports orgs, clubs, and corporates.
• Use data to make decisions and sharpen performance.
• Represent Sport in Mind at events and media opportunities.
• Champion inclusive, accessible communications throughout.

Requirements

• Charity or purpose-led marketing background.
• Proven team leadership and line management.
• Multichannel campaign delivery (social, email, PR, content).
• Comfort with GA4, Meta Business Suite, CRM, email tools.
• Experience with OKR and performance frameworks.
• Strong storytelling and creative judgement.
• Confident with data, budgets, and agencies.
• Genuine passion for mental health and sport.

Preferred

Benefits

• Flexible hybrid working