Own and drive commissioner-focused marketing and sales activity to accelerate growth and strengthen market position.

Responsibilities

• Lead and deliver high‑impact, commissioner‑focused marketing and sales activity that strengthens market positioning and directly supports organisational growth.
• This role ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment.
• Manage strategic, commissioner‑focused marketing and sales programmes that support growth and market positioning, translating business priorities and strategies into high‑impact marketing activity targeted at commissioner and stakeholder audiences.
• Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity to ensure optimisation, innovation and strong return on investment across all growth-focused channels. Manage associated budget spend and purchasing of corporate marketing initiatives.
• Manage B2G digital platforms and marketing technology, including corporate web, marketing automation and lead‑generation tools, ensuring innovation, personalisation and performance are central to all activity, and supporting adoption of new technology in line with internal approval processes.
• Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring propositions, narratives and visual assets are compelling, competitive and creatively strong, effectively supporting business development capture and win themes.
• Use insight, analytics and market intelligence to drive effectiveness, applying evidence‑based recommendations to refine campaigns, improve impact with commissioner audiences and inform strategic decision‑making.
• Uphold brand consistency and positioning of brand standards across all externally facing activity and supporting the Head of Marketing with strategic brand and positioning work.
• Act as a senior marketing point of contact and deputy when required, supporting the Head of Marketing deliver exceptional strategic marketing activities.

Requirements

• Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
• Experience presenting at sales pitches for prospective B2G commissioners.
• Strong experience leading digital and multi‑channel campaigns, with budget ownership and focus on ROI.
• Extensive experience managing digital platforms, digital integrations and marketing technology, such as websites, case management and marketing automation tools. Acting as Subject Matter Expert for marketing technologies
• Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
• Solid experience using insight, analytics and market intelligence to optimise marketing activity.

Preferred

• Experience in public sector, government‑commissioned or regulated environments.
• Experience supporting senior leaders or deputising in strategic marketing contexts.
• Familiarity with marketing governance, compliance or internal approval processes.

Benefits