Senior Marketing Manager

Responsibilities

• Plan and deliver integrated campaigns focused on generating demand, attracting new customers and creating qualified leads
• Work closely with sales to identify target audiences, sectors and new business opportunities
• Develop targeted activity across email, digital, website, social media, content, PR and events
• Manage campaigns from initial planning and audience targeting through to lead capture, follow-up and performance analysis
• Build CMD’s authority and credibility within its target markets through consistent messaging, thought leadership, PR, case studies and customer-focused content
• Develop clear propositions and campaigns that communicate CMD’s expertise, products and customer benefits
• Identify opportunities to increase CMD’s visibility and strengthen its position with key audiences, specifiers and decision-makers
• Maintain the quality and consistency of the CMD brand across all marketing channels
• Build a strong relationship with the CMD sales team, ensuring marketing activity supports commercial priorities
• Use CRM and customer data to improve targeting, segmentation and campaign effectiveness

Requirements

• Strong B2B marketing experience, ideally at Senior Marketing Manager level
• Proven experience delivering integrated lead generation and brand-building campaigns
• A commercially focused approach with a good understanding of the relationship between marketing, sales and pipeline
• Experience within commercial interiors, electrical, construction, specification, manufacturing or related B2B markets
• Experience developing content and campaigns that build brand authority, credibility and market visibility
• Strong stakeholder management skills and experience working closely with sales teams
• Confident using data to measure performance and improve marketing activity
• Organised, proactive and comfortable taking ownership of multiple campaigns and priorities
• Experience: B2B marketing: 3 years (preferred)
• Driving Licence (preferred)

Preferred

• Good working knowledge of Salesforce or a comparable CRM platform
• Experience with marketing automation, digital advertising and analytics platforms
• Understanding of specification-led sales and longer B2B customer buying journeys

Benefits

• Additional leave
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Employee stock purchase plan
• Enhanced maternity leave
• Health & wellbeing programme
• Life insurance
• Private medical insurance