Responsibilities

• Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.
• Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns.
• Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.
• Identify opportunities for service-line growth, market expansion and brand differentiation.
• Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions.
• Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth.
• Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.
• Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.
• Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance.
• Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.

Requirements

• Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
• Proven success delivering high-performance digital marketing campaigns with measurable ROI.
• Experience operating across both B2B and B2C marketing environments.
• Demonstrable experience building or scaling B2C capability within an established organisation.
• Strong expertise in digital performance marketing, CRM and marketing automation.
• Commercially astute with experience managing and optimising substantial marketing budgets.
• Advanced analytical capability with the ability to translate insight into growth strategy.
• Strong stakeholder engagement and influencing skills at senior level.

Preferred

• Experience within healthcare or other regulated sectors.
• CIM qualification or equivalent professional accreditation.
• Experience supporting service launches or private healthcare growth.
• Understanding of NHS stakeholder environments.

Benefits

• Hybrid working model (up to 2 days remote following probation).
• 25 days annual leave plus bank holidays.
• Company pension scheme.
• Employee Assistance Programme (EAP).
• Cycle to Work scheme and additional employee benefits.
• The opportunity to shape and scale marketing within a growing, purpose-driven healthcare organisation.