Senior Marketing Manager F/M

Responsibilities

• Act as the senior marketing lead for student recruitment at the London Campus, working with the Director of Marketing, Recruitment and Admissions to shape the overall direction, priorities and performance of the marketing function.
• Own and deliver the annual student recruitment marketing strategy across the London Campus undergraduate and postgraduate portfolio, including direct accountability for an allocated portfolio of programmes and the development of programme-level plans aligned with recruitment targets and institutional priorities.
• Translate recruitment objectives into evidence-based marketing strategies covering target audiences, priority markets, positioning, messaging, channels, candidate journeys, investment and performance measures, working closely with Marketing, Recruitment and Admissions colleagues to develop integrated plans.
• Lead market, audience and competitor analysis to inform programme positioning, identify growth opportunities and emerging markets, audiences and channels, and make evidence-based recommendations on future marketing activity and investment.
• Determine marketing priorities and recommend the allocation of resources and investment across programmes, audiences, markets and channels to maximise impact and return, while identifying efficiencies and synergies through shared campaigns, content, audiences, technologies, agencies and resources.
• Act as the senior marketing partner to programme and Recruitment and Admissions stakeholders, providing strategic advice and constructive challenge on positioning, value propositions, audiences, campaign priorities and investment, while ensuring activity is distinctive, compelling, evidence-based and consistent with the ESCP brand.
• Support key institutional and external initiatives, including the annual QS Masters in Marketing ranking submission.
• Own the London Campus approach to demand generation and candidate marketing, ensuring activity drives both the volume and quality of prospective student demand and contributes measurably to recruitment objectives, with direct accountability for campaigns across an allocated programme portfolio.
• Lead the development, delivery and optimisation of integrated, multi-channel campaigns across the London Campus programme portfolio, setting the strategic direction for audience segmentation, targeting and paid media across search, social, display and emerging channels, with investment and optimisation driven by performance and priority markets.
• Lead the development and optimisation of candidate journeys from awareness and enquiry through to application, working closely with Recruitment and Admissions to align lead generation, candidate engagement, application and conversion activity, with clear hand-offs and shared ownership of funnel performance.