Senior Marketing Manager

Manchester, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end campaigns across paid, owned, and earned to grow fans, boost matchday attendance, and deepen engagement.

  • Lead end-to-end campaigns across paid, owned, and earned to grow fans, boost matchday attendance, and deepen engagement.
  • Turn insight and segmentation into measurable marketing plans that move commercial metrics.
  • Coordinate with Brand, Media, Product, Design Studio, Communications and partners to scale impact and optimize budget use.

Job Description

  • Lead end-to-end campaigns across paid, owned, and earned to grow fans, boost matchday attendance, and deepen engagement.
  • Turn insight and segmentation into measurable marketing plans that move commercial metrics.
  • Coordinate with Brand, Media, Product, Design Studio, Communications and partners to scale impact and optimize budget use.
City Football Group Limited logo

City Football Group Limited

City Football Group (CFG) is the world's leading private owner and operator of football clubs – with 12 football clubs across five continents within the CFG family. Established in May 2013, the CFG approach ensures that every club remains authentic to its fans and community, plays entertaining football and benefits from being part of a global organisation that applies the world's best expertise on and off the pitch. CFG pioneers and delivers a consistent underlying approach to talent development, fan experiences, sports entertainment, commercial opportunities and community impact. Over 400 partner organisations are central to the CFG model and a commitment to positively shaping the future of football. More than one billion followers worldwide support and connect with their CFG clubs. CFG clubs include Manchester City FC, New York City FC, Melbourne City FC, Yokohama F. Marinos, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC, Palermo FC, Bahia, and partner club Bolívar. Starting from 1 July 2024 – 30 June 2025, CFG’s shareholding in Girona FC has been put into an independent blind trust to ensure compliance with UEFA rules and regulations.CFG is majority owned by Newton Investment and Development LLC, wholly owned by His Highness Sheikh Mansour Bin Zayed, with a significant minority shareholding held by US-based global technology investment firm, Silver Lake (nearly 17%).

Founded in 2013
Manchester, England, GBR
573 employees (84 in marketing)