Senior Marketing Executive - Customer Engagement

Salford, UK (Hybrid)

£33K/yr – £35K/yrSenior Level2+ years expFull time

Posted 14 hrs ago

Job Summary

Own end-to-end customer engagement campaigns and cross-functional collaboration to improve lifecycle messaging and performance.

  • Lead multi-channel campaigns from brief to analysis
  • Collaborate with product, sales, and compliance teams

Job Description

Responsibilities

  • Delivering customer engagement campaigns across multiple marketing channels.
  • Managing projects from initial brief through to execution and performance analysis.
  • Supporting the launch of new products, propositions and customer benefits.
  • Creating and optimising customer lifecycle communications.
  • Developing engaging health and wellbeing content plans.
  • Working with data teams to define audience segmentation and targeting strategies.
  • Briefing and collaborating with internal creative and studio teams.
  • Monitoring campaign performance and identifying opportunities for improvement.
  • Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
  • Ensuring all communications meet FCA and financial promotions requirements.

Requirements

  • Around 2-5 years' marketing experience in a commercial environment.
  • Experience managing marketing campaigns and multiple projects simultaneously.
  • Exposure to customer engagement, CRM, lifecycle   marketing   or content marketing.
  • Experience across channels such as email, digital,   social   or direct marketing.
  • Strong stakeholder management and communication skills.
  • A data-driven approach with the ability to measure and optimise campaign performance.
  • Excellent organisational skills and attention to detail.
  • Experience working within a regulated environment such as insurance, financial services,   healthcare   or another compliance-led sector.

Benefits

  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Fixed Term Benefits allowance
  • An enhanced pension plan and life insurance
  • Various other benefits and online discounts
  • Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Bupa logo

Bupa

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide.With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

33K employees

Salaries

Posted range

£33K/yr – £35K/yr

Taken straight from the job posting.

See all Bupa salaries

Marketing Team

Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
111.5K
Traffic Source Mix
Search
44.4%
Direct
44.5%
Referral
7.4%
Social
1.9%
Paid
1.5%

Headcount Trend

Current headcount: ~32.7K