Senior Marketing Data Analyst at Motorway | London, UK

Senior Marketing Data Analyst

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the analytics workflow that links marketing activity to ROI, driving incremental testing, MMM integration, and AI-enabled automation across marketing and commercial partners.

End-to-end analysis: manage high-impact projects and present findings to senior leaders.
Incrementality & MMM: design tests and models to quantify marketing impact and optimize spend.
AI-driven efficiency: automate workflows and deploy intelligent agents to scale insights.

Job Description

Lead complex end-to-end analytical projects with a high degree of autonomy across the marketing and commercial teams
Design and analyse incrementality experiments for the marketing teams; build statistical models as needed
Support on projects to improve knowledge of marketing return on investment such as marketing mix modelling (MMM) and brand impact measurement
Improve understanding of customer behaviour through the sales funnel from both the seller and dealer perspectives
Deliver presentations of analysis to senior stakeholders
Help manage attribution frameworks and advise on how these blend with the MMM and incrementality testing framework
Utilise AI effectively to automate workflows for both your own team and stakeholders deploying agents as needed
Stay current with AI and data trends; share relevant innovations and best practice with the team

Requirements

Background in marketing analytics
5+ years working in marketing and customer analytics
Strong SQL & Python
Expert-level SQL; proficient Python for modelling, statistical analysis and automation
AI practitioner
Strong working knowledge of AI tools and ability to share best practice. Knowledge of Claude Desktop Code ideal but not essential
Experimentation design
Confident designing A/B tests, advising on methodology, and explaining results to senior stakeholders
Advanced analytics
Experience with predictive modelling, causal inference, and statistical techniques beyond basic A/B testing
Business acumen
Ability to connect analytical work to business outcomes and champions use of data-led decision making
Stakeholder influence
Confident communicator; constructs compelling data narratives for senior audiences
dbt / BigQuery
Working knowledge of dbt and BigQuery ideal, but not essential

Benefits

A competitive salary
Annual learning budget to support your progression
BUPA health insurance, discounted dental and gym membership
On-hand volunteering membership and one paid volunteering day per year
Hybrid working (2 days in the office per week)
Pension scheme
Motorway EV car leasing scheme / cycle to work scheme
Enhanced parental leave (26 weeks full pay maternity / 4 weeks full pay paternity)
Workplace nursery scheme
Top spec MacBook Pro and peripherals
Regular social events

Motorway

Buying and selling cars should be simpler. And that’s the magic of Motorway. We take the hassle, uncertainty and legwork out of the whole process – connecting private car sellers with 7,500+ verified dealers through a smart, simple platform. Sellers get a great price, fast. Dealers get high-quality stock on their forecourt, fast. Win, win.Since launching in 2017, we’ve helped more than 500,000 people sell their cars and supported thousands of dealers in growing their businesses. With cutting-edge tech and a team of innovators, problem solvers and big-thinkers, we’re moving the car market forward – one seamless sale at a time. No stress, no surprises, just an easy way to sell and buy used cars

Founded in 2017

London, England, GBR

455 employees (28 in marketing)

motorway.co.uk