Senior Marketer

Responsibilities

• Google Ads and lead generation ·0 personally manage our Google Ads accounts, including campaign structure, keywords, search terms, negative keywords, ads, targeting, bidding and budgets.
• Build and test acquisition plans for our different services, balancing qualified lead volume, cost per lead and customer-acquisition cost.
• Monitor performance proactively, identify deterioration early, investigate the cause and implement evidence-based improvements within agreed budgets.
• Maintain accurate conversion measurement across forms, bookings and calls, using Google Analytics and Google Tag Manager or coordinating specialist support where needed.
• Improve landing pages and enquiry journeys through structured tests, working with website support where required.
• Work with sales to understand lead quality, qualification and sales outcomes, and use CRM feedback and offline conversion data to inform campaign decisions.
• Provide a concise weekly report explaining results, commercial impact, changes made, current risks and next actions. Recommend budget changes with a clear rationale.
• Create clear, consistent branded graphics and marketing materials in Canva, including social posts, email assets, case studies and sales collateral.
• Build, send and improve email campaigns and automated journeys in Brevo or a comparable platform, including segmentation, testing and appropriate suppression rules.
• Plan, write, schedule and publish social media content that supports credibility, enquiries and our commercial priorities.

Requirements

• A demonstrable track record of personally managing Google Search campaigns that generate qualified leads for service businesses, ideally at a comparable advertising spend.
• Strong practical understanding of conversion-focused bidding, budget management, search-term analysis, campaign testing and performance diagnosis.
• Ability to connect advertising results to lead quality, sales conversion and acquisition costs, and explain decisions clearly to a business owner.
• Practical experience with conversion tracking, Google Analytics and landing-page optimisation.
• Confidence using Canva, Brevo or another email marketing platform, and social media scheduling and publishing tools.
• Strong written communication, commercial judgement and organisation, with the ability to prioritise and deliver independently within a part-time role.

Preferred

• Basic video editing; offline conversion imports; launching or packaging marketing services; experience with care, healthcare or other regulated service businesses, any Salesforce experience is advantageous.