Responsibilities

• Develop franchise market insights and trends to influence global and regional (EMEA) product presentation and storytelling strategies.
• Oversee franchise RBE calendars, ensuring alignment with global and regional priorities, while supporting partners with their long-term business goals.
• Adapt global and regional RBE campaigns to deliver market- relevant, high-quality executional plans.
• Develop new creative strategies and pilot initiatives in partnership with franchise business stakeholders.
• Provide senior-level direction and feedback to franchise partners to ensure consistent, high-quality execution
• Collaborate with Marketing, Product and Retail partners to define product priorities and coach the franchise team on executional opportunities.
• Provide senior-level guidance to franchise teams on how to adapt global and EMEA visual merchandising and styling strategies to their local market.
• Oversee mannequin styling direction across the franchise fleet, ensuring product presentation reflects brand standards and seasonal priorities.
• Lead the development of in-market and virtual training strategies.
• Partner with store design and product teams to define guest journeys, layouts and zoning for new store openings and refurbishments.

Requirements

• 10 years+ experience leading visual merchandising within premium retail (sports apparel preferred), driving elevated brand expression across markets.
• Skilled in partnering with and influencing franchise teams, elevating standards and execution globally.
• Proven ability to create and scale VM strategies and tools, enabling consistent, high-impact execution across franchise teams.
• Strong aesthetic and trend leadership, translating brand vision into forward-thinking retail experiences.
• Track record of driving consumer and commercial impact, balancing innovation with brand integrity.
• Experienced people leader, building and inspiring high-performing, accountable teams.
• Highly effective communicator and influencer, aligning stakeholders and driving decisions.
• Global mindset with cultural awareness; able to lead across diverse markets.
• Willingness to travel (domestic and international) and work on the retail floor