Responsibilities

• Reporting into the Associate Director of Marketing, the Senior Marketing Operations Manager will play a central role in building, optimising, and maintaining the University’s marketing automation infrastructure in Marketo across multiple Student Recruitment teams.
• This role focuses on designing and implementing scalable, effective workflows, email programmes, and data processes within Adobe Marketo Engage to enhance recruitment and engagement activity across key audiences.
• The post holder will provide leadership, guidance and training, and be accountable for providing accessible documentation to Student Recruitment colleagues to improve their confidence and proficiency in using Marketo.
• This includes providing technical guidance, documentation, and best-practice recommendations for campaign setup, data usage, and system processes.
• The role will also work with colleagues in the University's ITDS team to support alignment between Marketo and other strategic platforms such as Salesforce and SITS.
• The University reserves the right to close the vacancy earlier than the published end date should it receive sufficient applications to warrant earlier shortlisting.
• The University currently operates a Hybrid Working framework involving a mix of working remotely and in the office. Typically, the majority of employees will be able to agree to work remotely for up to 60% of their working week, role dependent, however will be required to attend on specific days for training or team meetings.
• The University of London is committed to promoting a diverse and inclusive working environment where we can all be ourselves and succeed. We particularly encourage applications from members of Black, Asian, and Minority Ethnic communities as this group is currently under-represented at all levels within the University. All appointments will be made on merit, based on the criteria identified in the job description.