Responsibilities

• - Own the paid media engine End to End, with no layers above you: allocate multi-million-dollar monthly budgets across Google and Meta on marginal return, design pause/hold/scale logic and budget guardrails, and serve as the single source of truth on paid media performance.
• - Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting.
• - Lead profitability to a contribution-margin standard after returns and financing costs, and structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO.
• - Define and implement the system that runs scaling decisions, including rules for spend, pausing, budget increases, and measurement dependencies.
• - Build and deploy incrementality testing, reconcile platform attribution against backend reality, and design capital allocation on marginal return.
• - Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment.
• - Identify, evaluate, and pilot paid channels beyond Google and Meta, and structure the performance marketing function itself.

Requirements

• - 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles).
• - "Ownership" means authority over strategy, structure, and budget, not just execution.
• - Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• - High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• - Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• - Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• - Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• - Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• - Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred

• - Scripting against Meta/Google APIs; Google Ads Scripts.
• - Mixed agency + in-house background.
• - Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• - D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Benefits

• - Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• - Time Off: Generous Paid Time Off (PTO) + Public holidays
• - Work Environment: AI-First organization with access to AI-native tool stack
• - Remote First: Work from the comfort of your home office
• - Learning & development opportunities
• - International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• - Rewards & Recognition: Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions