Responsibilities

• optimise our digital platforms, ensuring content is always up to date and accessible across all channels.
• Your efforts will be key in maintaining seamless and dynamic digital communications.
• as part of our friendly, professional communications team, you’ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful email campaigns that drive awareness and fundraising success.
• You will be responsible for planning and delivering the charity’s email marketing campaigns, including e‑newsletters, fundraising appeals and supporter journeys.
• You will evaluate our website and email activity, using tools such as Google Analytics and DotDigital platform insights to report on KPIs, identify learning and make recommendations to improve future campaign performance and audience engagement.
• You will also monitor two inboxes and respond to emails.
• You will be responsible for ensuring our digital communications meet accessibility standards, including WCAG requirements and UK Public Sector Digital Accessibility Regulations.

Requirements

• CV with an up-to-date outlining your last employer, dates of employment, your academic and any professional qualifications, and contact details.
• a cover letter addressing how you meet the criteria set out in the job description and person specification
• In a separate document, answer the following 3 questions, with a maximum of 300 words for each question:
• Tell us about a successful email marketing campaign you delivered. What was the objective, what did you do, and how did you measure its success?
• Tell us about a time when you recommended or made a change to improve the digital accessibility of a webpage or other digital content. What did you identify, what change did you propose and what difference did it make?
• Tell us about a time when you used data or audience insight to improve a digital campaign, channel or user journey. What did the insight tell you and what did you change as a result?
• You must be eligible to work in the UK.